*AppSumo is a daily deals website for digitally distributed goods and online services. The deals include application software (apps), e-books, learning courses, and other packages. Many of the site's deals are aimed towards productivity products and website tools, such as AI writing, email marketing, or project management apps.
✓ Marketing technology, or martech, is a term used to describe the software and technology used by marketing teams to attract and retain customers.
✓ A marketing tech stack is the list of tools that marketers use to execute elements of their marketing campaigns, from lead generation to email marketing, from social media management to search engine optimization.
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