Appsumo considers a number of things when choosing Select tools for Last Call: Appsumo looks at previous performance on AppSumo, make sure Appsumo has a variety of categories (marketing, project management, etc.), and factor in how many campaigns tools have already run on AppSumo. Appsumo strives to strike a balance between popularity and novelty (i.e., tools that have excellent Sumo-ling reviews but aren’t already owned by the majority of Plus members).
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