WowOptin is a WordPress plugin designed to simplify lead capture through high-converting pop-ups using an intuitive drag-and-drop builder. It offers a robust library of 500+ customizable templates compatible across devices, advanced targeting options like page-level, WooCommerce, and EDD targeting, and built-in A/B testing to optimize conversions. Users can choose between two lifetime access plans: License Tier 1 ($59) for one site license or License Tier 2 ($169) for unlimited site licenses, both backed by AppSumo's 60-day money-back guarantee. Features include a Canva-like editor, in-depth analytics, multiple campaign types, exit intent triggers, and lead capture forms. Founded in 2020 by Jakir Hasan in Bangladesh, WowOptin aims to bridge the gap between creative freedom and performance, enabling businesses to capture leads effortlessly. The tool is ideal for WordPress users seeking flexible design, precise triggers, and data-driven optimization without coding expertise.